NuTerra

NuTerra is a female-owned and operated cosmetics and DIY company. They needed a logo, a set of patterns, and custom pattern design that reflected their free spirit and modern philosophy.

The Brand

Together, we developed a look for their brand: a modern serif font with some subtle texture, paired with a feminine script. Alternate versions of the logo include custom illustrations of the business owners. The brand is rounded out with a beautiful modern color palette!

The Patterns

To make their packaging stand out, we developed a range of custom seamless patterns using the brand elements and color palette. This collection, “Urban Jungle” combines modern geometric elements with organic tropical elements and details .

The Packaging

Time to bring it all together with the package designs! Each pattern was used for a different scent of NuTerra’s products: sweetgrass or hibiscus & rose.

& More

NuTerra’s branding experience concluded with custom social media images and templates.