GOODNESS GRAYSON

Branding

I'm so excited to share this branding project, done for Jordan Honeycutt's shop Goodness Grayson. Jordan makes beautiful handmade bibs, burp cloths, and other baby essentials. Her shop is named after her son, Grayson, and her inspiration for the logo came from the elephants that she used to decorate Grayson's nursery. It was a joy to work with her in developing this cute logo that gives her shop the modern, handmade look that she wanted to embody. 

Goodness Grayson branding logoGoodness Grayson branding logo colors

Above: Goodness Grayson brandmark

Left: One color logo, with color palette

Goodness Grayson branding guideGoodness Grayson branding packaging

Above: Brand colors and font choices 

Right: Jordan's use of the logo on her packaging for her Etsy shop

Below: Wordmark detail.

Goodness Grayson branding word markCONTACT US TO KICKSTART YOUR BRAND

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