I'm so excited to share this branding project, done for Jordan Honeycutt's shop Goodness Grayson. Jordan makes beautiful handmade bibs, burp cloths, and other baby essentials. Her shop is named after her son, Grayson, and her inspiration for the logo came from the elephants that she used to decorate Grayson's nursery. It was a joy to work with her in developing this cute logo that gives her shop the modern, handmade look that she wanted to embody.
Above: Goodness Grayson brandmark
Left: One color logo, with color palette
Above: Brand colors and font choices
Right: Jordan's use of the logo on her packaging for her Etsy shop
Below: Wordmark detail.
Thanks for checking out this project! Like what you see?
There's more where that came from!